Healthcare happens at appointments.
Life happens in between.
Cubtale was built to bridge that gap, giving families personalized guidance and support from trying to conceive through pregnancy and early childhood.
No trusted source of information that personalized guidance to my pregnancy or conceiving journey
No access to my doctor in between appointments
Uncertainty around tests, vaccinations, and important next steps
Pregnancy Care is Disconnected
Getting pregnant was much harder than I expected. Trying to conceive became a journey of appointments, tests, waiting, hoping, and eventually IVF. When I finally became pregnant, I discovered a new challenge: navigating everything that happened between appointments.
No trusted source of information that personalized guidance to my pregnancy or conceiving journey
No access to my doctor in between appointments
Uncertainty around tests, vaccinations, and important next steps
I had great insurance and access to some of the best healthcare providers, yet I still struggled to navigate my pregnancy. The experience was fragmented, confusing, and left too much responsibility on the patient.
Problem Continues After Birth
After my daughter was born, I saw the problem from a completely different perspective. When I went back to work, different people cared for her at different times. Everyone knew their part of the day, but no one had the whole picture.
Then our family moved. Our doctors changed, our healthcare systems changed, and information didn’t always move with us. At one point, we even missed vaccinations.
That’s when I realized how much parents are expected to carry on their own. The people want to help, the tools exist, but nothing is connected.
Experiencing the same problems
in different parts of the world
Duygu, Jean-Elie and I came from three different countries: Türkiye, France/Canada, and the U.S. Yet we had seen the same problem from different perspectives: families were expected to navigate an incredibly important journey with fragmented information and little support between moments of care.
That shared experience brought us together around one mission: make the journey easier to understand and navigate for every family.
We set out to build technology that understands where a family is in their journey and gives them the right guidance, context and tools at the right time.
10+ years building data-driven personalization tools for Fortune 100, INSEAD MBA.
10+ years in data and security consulting. PhD in Computer Science.
Reimagining the Journey Between Families and Healthcare
Cubtale is a Los Angeles-based parenting technology company supporting families from trying to conceive through pregnancy and early childhood.
Our platform brings together personalized guidance, family care coordination, and thoughtfully designed products to help parents understand what’s happening now and what to expect next.
An app is not always enough
From day one, we knew software alone couldn’t solve every part of the parenting experience.
Some of the most important moments happen in the physical world: breastfeeding, pumping, storing milk, feeding a baby, and coordinating care with others.
So we started building smart products that work together with Cubtale, making these everyday moments easier while bringing the information back into one connected experience.
Our goal is simple: connect what happens at home with the guidance families need next.
FACTS ABOUT CUBTALE
FACTS ABOUT CUBTALE
2022FOUNDED YEAR
2022
HOSPITAL PARTNERSHIPS
Corniche Hospital, Abu Dhabi, UAE
ACCELERATORS COMPLETED
Techstars, Creative Destruction Labs, Anjal - Z, Springboard Health, Target
AWARDS
USA Today #1 Coolest parenting Award, Peachscore Most Innovative Company Award, Mom’s Choice Award Gold Recipient, Romper #1 Coolest Parenting Tech Award
Meet Cubtale
Meet Cubtale
Your companion from the very first positive test through every milestone that follows.
