Our Story

Newborn parents know that putting a baby to bed too late or too early is a good enough reason for a loud cry, and missing that medicine can quickly make that parent feel less in control. We know routines are important, and tracking helps with seeing those patterns, but going through parenting for the second time, I was convinced that tracking care activities and sustaining routines was difficult.

Cubtale was created to be informative, simple to use, and easy to incorporate into daily care routines. Unlike phone applications, Cubs do not expose infants to unnecessary radio-frequency radiation and are a lot simpler to use.

For those who are away from home, I know how amazing it is to be notified when that bottle of milk is finished! A press of a Cub button would send you a notification in real-time, letting you know when an activity was initiated or completed.