Privacy Policy

Last Updated: February 5, 2026

Cubtale (“Cubtale”, “we”, “our”, or “us”) values your trust and is committed to protecting your privacy. This Privacy Policy explains how and why we collect, process, use, and safeguard your information across all our digital spaces. We promise to treat your information with care and to use it only in ways that align with this Privacy Policy.

This Privacy Policy applies to all digital experiences offered by Cubtale, including our website, mobile application, email communications, interactive content (such as games, quizzes, and tools), parenting blogs, educational materials, and browser-based features (collectively, the “Web Properties”). Whether you’re exploring our app or browsing our blog, our commitment to your privacy stays the same. This Privacy Policy applies regardless of whether you access Cubtale as an individual parent or caregiver, or through a hospital, clinic, or other healthcare-related program, unless a separate written agreement applies.

This policy also governs how we handle any personal information collected offline in a manner consistent with our online practices. Please note, this policy does not apply to third-part websites or services that are not owned or operated by Cubtale.

Your use of the Web Properties is also subject to our Terms of Service, which can be found at cubtale.com/terms.

Types of Information We Collect

We collect two types of information to help us better support your parenting journey:

1. Personal Information: This includes details you voluntarily share with us, such as:

Contact details (e.g., name, email address, phone number, mailing address)
Demographics (e.g., date of birth, location)
Payment and billing info (e.g., credit/debit card, billing address)
Information about your baby (e.g., name, birthday, feeding and sleep patterns, height and weight, doctor visits)
Nursing details (e.g., how much breastmilk is expressed or consumed, feeding methods)
Pregnancy-related information (e.g. due date, trimester, symptoms, appointments, and notes you choose to track)
Photos/images (used for growth tracking, milestone memories, etc.)
Interactions with interactive features (e.g., quiz results, progress in games or tools)
Product preferences (e.g., baby brands or items used)
Milestones, vaccines, and notes you add to personalize your parenting experience

Some of the information you choose to provide, such as pregnancy-related information, feeding patterns, milk expression volumes, sleep data, growth measurements, vaccination records, or developmental notes, may relate to your and/or your baby’s health or wellbeing. We treat this information with heightened care and apply additional safeguards to protect it.

Please know: You’re never required to share this information. However, certain features may not work without it.

2. Usage Information: We also collect technical data about how you use our Web Properties, like:

IP address or device ID
Browser and operating system
Language preferences
Click behaviour, time on site, pages visited
Geolocation data (when enabled)
Aggregated browsing trends

This helps us improve our content, performance, and personalization.

How We Collect Information

We gather information in a few ways:

When you create an account, subscribe to our emails, or contact us
From your activity on our app and website
Through our customer support or feedback channels
Via cookies and analytics tools (like Google Analytics)
From your interactions with our games, blogs, quizzes, or tools
From our trusted partners and service providers

Cookies & Similar Technologies Cookies help us remember your preferences, enhance your experience, and deliver personalized content. You can manage your cookie preferences through your browser settings. In mobile applications, similar technologies may include software development kits (SDKs) and device identifiers. Disabling cookies may affect how some features work.

Analytics & Tracking We may use Google Analytics and web beacons to better understand usage trends. For more information, visit www.google.com/policies/privacy/partners/.

Interactive Experiences If you choose to engage with our parenting games, tools, or quizzes, we may collect your responses and use them (anonymously or in aggregate) to improve content recommendations, or to inform future features. These are always optional.

How We Use the Information

We use the information we collect to:

Provide and improve our services and tools
Personalize your experience across our app and website
Share relevant parenting content and product suggestions
Send updates, newsletters, or helpful reminders (only if you opt in)
Connect you with features or users that match your interests
Maintain the safety and integrity of our platform

We will never sell your information. If we share it with partners or vendors, it’s only to help us operate Cubtale or improve your experience. And we ensure they respect your privacy too.

Cubtale may use coded, anonymized and aggregated, including pregnancy- and baby-related data, for internal research, analytics, and service improvement purposes. This data cannot reasonably be used to identify you or your child. Where required by law or applicable research standards, we will seek additional consent before using data for research purposes beyond routine analytics.

We may use usage patterns, preferences, and coded data to improve and refine personalization features, recommendations, and underlying models that support our services. These models are designed to enhance user experience and do not provide medical diagnoses or make clinical decisions. We do not use identifiable personal data to train models that are shared outside of Cubtale.

Cubtale does not provide medical diagnoses or replace professional medical advice. Any insights, reminders, or recommendations generated through our platform are intended for informational and supportive purposes only and should not be interpreted as clinical or medical determinations.

Healthcare and HIPAA Notice

Cubtale is not a "covered entity" or "business associate" as defined under the U.S. Health Insurance Portability and Accountability Act (HIPAA). While some information you provide may relate to health or wellbeing, Cubtale operates as a consumer-facing parenting support platform.

That said, we apply industry-standard administrative, technical, and organizational safeguards designed to protect sensitive information and limit access to authorized personnel only.

When We Share Information

We may share your Personal or Usage Information only when:

Required by law or legal process
Needed to enforce our policies or protect our community
Necessary to detect, prevent, or address fraud or misuse
In connection with a business transaction (e.g., merger or acquisition)

We may share data with trusted service providers (such as hosting, analytics, customer support, or infrastructure providers) who process information solely on our behalf and under strict confidentiality and data protection obligations. Their use of your data is limited to supporting Cubtale.

Cubtale does not sell personal information. We do not allow advertisers to directly access personal or baby-related data. Any sponsored content or product recommendations, where applicable, are presented in a way that does not disclose your personal information to third parties.

Security Measures

We care deeply about the security of your information and take significant steps to protect it. Although no method of transmission over the Internet is entirely secure, Cubtale uses industry-standard security technologies and practices across our mobile application, Cubs smart devices, and platform infrastructure.

Cubtale App and Account Security Your account is password-protected. Passwords must be at least 8 characters long and include a mix of letters, numbers, and symbols. Social logins (Apple, Google, Facebook) are protected by OAuth authentication protocols.

Data Storage and Encryption All data is encrypted both at rest and transit. This includes encryption during automated backups and replication across multiple data zones. Personally identifying profile information and baby health logs are stored separately and linked thought secure, encoded keys, accessible only to authenticated users.

Smart Cubs Devices Our Cubs devices use secure chip technology and encrypted Bluetooth communication. All communication between Cubs, the mobile app, and our servers are protected via SSL. Firmware updates are delivered via secure OTA (Over-the-Air) channels to ensure up-to-date security.

Hosting and Infrastructure Cubtale is hosted on Amazon Web Services (AWS), where data is protected using encryption. All endpoints are secured via SSL and accessed over HTTPS. While we maintain a 99.7% availability SLA, the app includes offline features for uninterrupted access.

Third-Party Payments We do not store your financial information. In-app payments are securely handled through Apple App Store and Google Play Store, and purchases on our website are managed via Shopify. Please refer to their respective privacy policies for more details.

Employee and Sub-processor Safeguards All Cubtale employees and contractors are required to sign confidentiality agreements and receive regular training on data security practices. We also work with select sub-processors (listed below) under strict data protection agreements. These partners help us operate, analyze, and improve our services.

Our sub-processors include:

Amazon Web Services (USA & UAE): Cloud hosting
Google, LLC (USA): Analytics, App delivery, payments
Amplitude, Inc. (USA): Analytics
Apple Inc. (USA): App delivery, payments
Slack Technologies, Inc. (USA): Internal communication
Hubspot (USA): CRM, email communication

While we go beyond typical consumer-grade protections, we cannot guarantee that information exchanged over the Internet is completely secure. We continuously monitor security developments, and apply updates as needed.

Access to personal information is limited to authorized personnel on a need-to-know basis, and we employ monitoring, logging, and internal controls to help prevent unauthorized access or misuse.

We regularly assess the security of our systems through internal reviews and third-party security testing, including vulnerability assessments and penetration testing, to help identify and remediate potential risks.

Public Spaces and Community Features

Please be mindful when posting in public areas (such as blog comments or community forums). Anything you share there can be seen by others. Use caution when disclosing personal information in these spaces.

Children’s Privacy

Cubtale is designed for use by parents and caregivers. It is not intended for use by children under 13 without the involvement and consent of a parent or legal guardian..

Any information relating to a child is provided directly by a parent or legal guardian, who consents to the collection, use and processing of such information on the child's behalf. Parents and guardians retain full control over such information and may access, modify, or request deletion of that data any time.

If we become aware that personal information has been collected directly from a child without appropriate parental consent, we will take steps to delete such information promptly.

If you're a parent or guardian and believe your child has submitted information, please contact us right away.

Privacy Beyond our Platform

We sometimes link to third-party websites or services. This policy doesn't apply to those sites, and we encourage you to review their privacy policies before engaging with them.

Data Retention

We retain personal information only for as long as reasonably necessary to provide our services, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we delete your personal information from our active systems, except where retention is required by law. We may retain anonymized, aggregated datasets that contain no direct or indirect identifiers and cannot reasonably be used to re-identify you or your child. These datasets are used only for statistical analytics, research, and service improvement.

European Union Users

The Web Properties and our products and services are hosted in the United States and are governed by United States law. If you are using the Web Properties or our products or services from outside the United States, please be aware that your Personal Information and/or Usage Information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Web Properties or our products and services, you consent to your Personal Information and Usage Information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy. Where required under applicable law, Cubtale relies on appropriate safeguards for international data transfers, which do not apply where local data residency requirements mandate in-country storage, such as for users located in the United Arab Emirates.

Cubtale is the data controller responsible for the processing of personal information described in this Privacy Policy. We will only process your Personal Information when we have a legal basis to do so. When we process your Personal Information, we will do so with your consent as set forth in this Privacy Policy, or because the processing is necessary for the performance of services or to provide products to you, to comply with our legal obligations, to pursue our legitimate interests, or to establish or defend a legal claim.

If applicable, you may have the following rights under some circumstances, as follows: (1) you may request information about what Personal Information we have about you; (2) you may request rectification, deletion, and limitation of the processing of your Personal Information as long as this is legally permissible and possible within the framework of an existing contractual relationship; (3) you have the right to transfer the Personal Information that you have provided to us on the basis of a consent or a contract; (4) if you have given us consent for Personal Information processing, you can revoke it at any time in the same manner that you granted it; and (5) you may object to certain forms of automated processing or profiling used for personalization or recommendation. Please remember that the revocation of consent does not affect the legality of the processing done before you revoked your consent.

To exercise your rights, please contact us by one of the methods set forth at the end of this Privacy Policy, and we will respond to your request in a prompt manner. We may not be able to accommodate your request in every situation, but if that is the case, we will let you know why. Where permitted by law, we may charge a reasonable administrative fee for repetitive or excessive requests. We will inform you in advance if a fee applies.

United Arab Emirates Users

For users located in the United Arab Emirates, Cubtale processes and stores personal data on servers located within the UAE. Personal data is not transferred outside the UAE unless such transfer is permitted or approved by the relevant health authority (including the Department of Health) or otherwise required by applicable law.

Where cross-border data transfers are approved or required, Cubtale implements appropriate technical, organizational, and contractual safeguards to ensure continued protection of personal data in accordance with applicable UAE data protection laws and regulatory requirements.

Data Deletion

You can delete your Cubtale account and associated data anytime via the app (More > Settings & Privacy > Delete Account). This will remove your personal information and app data from our servers.

Your Choices and Opt-Out Options

You control your information. You may choose not to provide certain data, unsubscribe from emails, or opt out of data sharing when applicable. Note that some features may not function without certain information.

Interactive Content & Personalization

Our platform may offer interactive tools, games, or trackers designed to help you on your parenting journey. Data collected from these experiences is used to personalize content and improve features. These tools are optional, and we aim to limit data collection while offering helpful insights.

Access and Correction

You can ask to review or update the information we have about you. Just contact us using the info below. We may verify your identity before processing your request.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide certain personally identifiable information in connection with obtaining products or services for personal, family, or household use are entitled to request and obtain from us (once per calendar year) information about the information that we shared (if any) with other businesses for their own direct marketing uses. If applicable, this information would include the categories of information and the names and addresses of those businesses with which we shared information for the immediately prior calendar year. To obtain this information, please send an email message to info@cubtale.com with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements, and only information on covered sharing will be included in our response.

Under California Civil Code Section 1789.3, California residents who use the Web Properties are entitled to the following consumer rights notice: The Web Properties are owned and/or operated by Cubtale. Unless otherwise expressly stated, the Web Properties are provided without charge. If you have a question or complaint regarding the services or products provided through the Web Properties, please send an email to info@cubtale.com. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by mail at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at 916-445-1254 or 800-952-5210.

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to access, delete, or correct personal information, and the right to limit the use of sensitive personal information. Cubtale does not sell or share personal information for cross-context behavioral advertising.

“Do Not Track” Signals

Some browsers allow you to send "Do Not Track" signals. Like many websites and online services, we currently do not respond to these signals. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.

Policy Updates & Consent

By accessing and using our Web Properties, you agree to the practices described here. We may update this Privacy Policy from time to time, and changes will be posted on this page. Continued use after updates means you accept the revised policy.

Questions or Concerns?
We’re here to help. Reach out anytime: info@cubtale.com.

Contact for Privacy Matters

For questions, requests, or concerns related specifically to privacy or personal data, you may contact us at:

Email: info@cubtale.com

Subject line: “Privacy Request”